A New Branding for the UK's National Rail Body is Revealed.
The UK government has disclosed the visual identity for the new national rail body, constituting a key stride in its strategy to bring the railways back into state hands.
A National Palette and Historic Emblem
The new design features a Union Flag-inspired design to reflect the national flag and will be used on locomotives, at stations, and across its digital platforms.
Interestingly, the emblem is the iconic twin-arrow design currently used by the national rail network and first introduced in the mid-20th century for the former state operator.
The Introduction Timeline
The rollout of the design, which was developed by the department, is set to take place gradually.
Travellers are set to start spotting the freshly-liveried trains across the national network from spring next year.
In the month of December, the design will be showcased at prominent stations, like Glasgow Central.
The Path to Renationalisation
The Railways Bill, which will enable the establishment of Great British Railways, is presently making its way through the Parliament.
The government has said it is bringing back into public ownership the railways so the network is "owned by the people, working for the public, not for private shareholders."
The new body will consolidate the operation of passenger trains and tracks and signals under a single organisation.
The government has claimed it will unify seventeen different entities and "eliminate the problematic bureaucracy and accountability gap that has long affected the railways."
App-Based Features and Current Ownership
The launch of Great British Railways will also feature a comprehensive app, which will enable users to view timetables and reserve tickets absent surcharges.
Disabled passengers will also be able to use the app to book assistance.
Several franchises had earlier been taken into public control under the previous administration, including Northern.
There are currently 7 operating companies already in public control, covering about a one-third of journeys.
In the last twelve months, c2c have been brought into public ownership, with more expected to be added in the coming years.
Ministerial and Sector Response
"This is more than a paint job," commented the Transport Secretary. It symbolises "a transformed service, shedding the issues of the past and dedicated solely on offering a proper passenger-focused service."
Industry representatives have acknowledged the government's commitment to improving the passenger experience.
"We will carry on to collaborate with industry partners to support a smooth changeover to GBR," one executive said.